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Videos

Check out our video library for tips and tricks for crafting the kind of thought leadership marketing and business development content that will keep past, current, and prospective clients and referral sources coming back for more.

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the four patterns hiding in professional services providers' timesheets that can provide them inspiration for future thought leadership content: 1. Repetition: If three different clients call about the same issue, there are likely many more with the same question who just haven't reached out yet. 2. Overruns: Tasks that take longer than expected highlight hidden complexities that will likely surprise your readers, too. 3. New Questions: When clients start asking about new regulations or market changes, you are spotting an emerging trend—perhaps before your competitors have written a word about it. 4. Cleanup Work: The avoidable messes you have to fix for clients make for "What you should have known/done six months ago"-type content. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms fail to build thought leadership into their succession planning process, the problems that arise when they don't, and how they can do so. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through three questions to help you decide whether the idea you have for a piece of thought leadership content should take the form of a LinkedIn post, a blog post, a bylined article, or all three. 1.  "What's the shelf life of the topic or angle?" 2. "Who am I trying to reach and why?" 3. "How deep will I be diving into the topic or angle?" === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the three techniques that attorneys, executives, and other professionals should employ to craft credible "Why I . . ." or "Why We . . ." thought leadership articles: 1. Discuss the price paid/concessions made to do what was done 2. Anticipate readers' objections/questions/doubts and address them 3. Set scenes === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when producing thought leadership content, attorneys and their law firms should focus on being "first to contact" instead of "first to publish." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys and other professional services providers can avoid producing commoditized content by applying a three-question framework to extract unique, high-value insights to use as the basis for thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the single (and vital!) thought leadership lesson attorneys can learn from Simon Sinek, Mel Robbins, James Clear, and Brené Brown. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
*** Sorry, but due to an issue with the video recording, this video is in a different format than my others! *** Are you a highly experienced attorney who feels invisible in the marketplace? Despite decades of expertise and hundreds of successful matters, many attorneys remain unknown to everyone except their current clients and immediate referral sources. In this video, we break down why this happens and how to bridge the three critical "Thought Leadership Gaps" that are holding your practice back. Most attorneys don’t lack wisdom—they lack a strategy to make that wisdom visible. Whether you aren't publishing enough, aren't publishing frequently, or are writing for too broad an audience, these gaps are costing you high-value opportunities. 💡 What You’ll Learn: The Coverage Gap: Why being the best-kept secret in your field is the most expensive mistake you can make. The Frequency Gap: Why publishing twice a year isn't enough to build authority (and the "magic number" of articles you actually need). The Audience Gap: Why "writing for everyone is writing for no one" and how to speak directly to your ideal client’s pain points. The Feedback Loop: How to use LinkedIn and engagement signals to let your market tell you exactly what to write next. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Bridge your thought leadership gaps! Check out the Law Firm Editorial Service Opportunity Finder. Answer 3 questions, see how many publishing opportunities you left on the table last year, and get 5 article ideas tailored to your practice area. https://www.lawfirmeditorialservice.com/opportunity-finder/ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) describes the AI prompt he uses that actually makes his thought leadership articles better. He also offers three tips for crafting a similar, personalized AI prompt that could make your own articles better. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership. He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership: 1. "Here's what this means for your industry." 2. "You might want to do this now." 3. "Be cognizant of these second-order effects." 4. "According to my crystal ball." 5. "Don't listen to them, they're wrong." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why "misconceptions" articles can be a particularly effective thought leadership tool for demonstrating knowledge, wisdom, and authority—and generating client and referral source inquiries. You'll learn: - What's so special about "misconceptions" articles - How to identify the right audience for your "misconceptions" article - Which misconceptions to cover (and how many) - The 3-part structure that makes your misconceptions land with your audience === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) argues that when attorneys regularly produce thought leadership, they can improve their lawyering abilities. In addition to gathering their thoughts on how to advise their clients regarding developments in the law, best practices, and trends and predictions, Wayne gave seven reasons why consistently producing thought leadership helps attorneys become better thinkers, and thus, better attorneys: 1. Consistently producing thought leadership forces attorneys to develop their ideas. 2. Consistently producing thought leadership will make attorneys better at expressing their views clearly and concisely. 3. Consistently producing thought leadership makes attorneys better issue spotters. 4. Consistently producing thought leadership improves an attorney's ability to synthesize information. 5. Consistently producing thought leadership helps attorneys sharpen their judgment and their ability to communicate their points of view. 6. Consistently producing thought leadership helps attorneys develop their ability to recognize patterns. 7. Consistently producing thought leadership provides attorneys with a feedback loop that improves their thinking and thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com
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