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Check out our video library for tips and tricks for crafting the kind of thought leadership marketing and business development content that will keep past, current, and prospective clients and referral sources coming back for more.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter: 1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it. 2. It provides ongoing value for a client beyond the work a law firm is doing on the client's active legal matter(s). 3. It helps shape clients' understanding of complex legal issues, thus managing their expectations about the result of their legal matter(s). 4. It demonstrates a law firm has capabilities beyond those it's employing in connection with a client's legal matter(s). 5. When a law firm's attorneys invite a client to co-produce thought leadership with them, that client will feel valued and appreciated. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the ONE THING attorneys can do to prevent opposing counsel from using their own thought leadership against them or their clients in court papers. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their marketing and business development colleagues have about working with thought leadership ghostwriters. 1. When an attorney or a legal industry executive works with a thought leadership ghostwriter, the material produced will not reflect the attorney's or the executive's ideas—it will reflect the ghostwriter's ideas. 2. When attorneys or legal industry executives work with a ghostwriter, they're not in control of the process. 3. It's rare for professionals to use ghostwriters. 4. Attorneys and legal industry executives don't need ghostwriters because they're already writing thought leadership materials as part of their ongoing marketing, business development, and personal branding efforts. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan. 1. By covering issues or developments regarding the practices and kinds of matters it's already known for 2. By covering issues or developments related to the kinds of matters it wants more of 3. By covering issues or developments in the industries it wants more clients in 4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with 5. By discussing the kinds of business of law/practice of law initiatives the firm wants to develop, such as ones regarding culture, professional development, etc. 6. The mere act of publishing thought leadership regarding the above five categories of topics will support a strategic plan's emphasis on attorneys producing thought leadership as part of their marketing and business development efforts + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time. Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so. Those benefits include: 1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership 2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems 3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas 4. They create a connection with those clients who share, or agree with, their philosophies 5. They repel those clients who neither share nor agree with their philosophies 6. They differentiate themselves from their competitors 7. They attract like-minded lateral attorneys and staff + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event organizers and people who influence those organizers. 2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve. 3. It shows event organizers they can tackle a wide range of topics. 4. It gives event organizers a preview of their stage presence. 5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say. 6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews and podcast invitations, event organizers realize the attorney is in demand and recognized as an established thought leader who attendees will want to hear from. + Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com + Learn more about Copo Strategies at https://www.copostrategies.com + Want to learn more about the best practices in legal content marketing and thought leadership marketing? Check out Legally Contented, the legal industry's content marketing podcast, on your favorite podcast platform. + Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock + Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email​​​​​​ + Do you have any idea how much revenue your law firm is missing out on by its lawyers writing their own thought-leadership marketing content? Visit https://www.WriteLessBillMore.com to access a free thought-leadership cost calculator.
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