Email drip campaigns allow lawyers to acquire clients, reinforce their thought leadership, provide outstanding client service, and much more through strategically crafted personalized automated emails. You have almost certainly been…
It is a myth that people do not consume long content. They do—but only if it is engaging.
If you are not abiding by the “first pass rule” every time you write, start doing so this very second.
When lawyers engage in content marketing and publish thought-leadership marketing content, they must ensure that content does not conflict with the work they and their colleagues do for their clients.
When lawyers build rapport with consumers of their thought-leadership marketing content by injecting their personality into it, good things happen.
It is a myth that people will not consume long content. But in order for them to consume YOUR long content, you need to make sure your content engages them in three particular ways.
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve.
Your law firm’s blog posts, bylined articles, and client alerts will connect better with their audiences if they always do these six things.
When writing blog posts, bylined articles, client alerts, and other thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
Don’t treat webinars as one-time thought leadership/business development events. Here are 16 ways you can repurpose your latest webinar and create derivative pieces of thought leadership and business development content.