If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust.
Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you.
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like.
Your thought leadership content is more than text, video, or audio. It is your 24/7/365 ambassador, advocate, and salesperson.
Consistent thought leadership content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients.
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that makes it nonperishable.
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