Even with the ruling in Landry’s, Inc., et al., v. Animal Legal Defense Fund, Texas lawyers should continue publicizing their lawsuits provided they understand how to avoid defaming adversaries when they do so
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost.
Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. So why aren’t you writing more of them?
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Lawyers and law firms should not pooh-pooh ghostwriting. It has long been used by politicians, corporate executives, U.S. presidents, authors, and hip-hop artists alike.
Lawyers are more familiar with using ghostwriters than they realize.
It sounds counterintuitive, but collaboration is a key ingredient in successful ghostwriting relationships.
Law firm case studies tend to be ineffective because they tell the wrong story. Here’s how to craft a law firm case study that makes clients actually want to hire your firm.
Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.