Identifying and presenting to clients cross-selling opportunities in the form of thought-leadership marketing and business development content can make cross-selling a whole lot easier for lawyers and law firms.
Blog
Blog
Why B2B law firms need blogs (Hint: It’s not for lead generation)
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Six ways content can supercharge your law firm’s recruiting efforts
Content can do more for your law firm than just marketing. It can take your recruiting efforts to another level.
When marketing to referral sources, show them “how”-don’t just tell them “what”
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.
New Jersey Supreme Court warns lawyers about their “Super Lawyers” and “Best Lawyers” advertising
The New Jersey Supreme Court reminds New Jersey lawyers they need to think twice before advertising their selection as a “Super Lawyer,” a “Best Lawyer,” or another superlative-laden designation.
How to engage your law firm’s “tire kickers” so that they become clients
Nurturing prospective clients with educational content while they are on their self-timed journey to finding a lawyer is the best way for you and your firm to establish yourselves in their eyes as THE lawyer and law firm to hire when the time is right.
Texas Supreme Court holds lawyers can be liable for defamation when publicizing their lawsuits
Even with the ruling in Landry’s, Inc., et al., v. Animal Legal Defense Fund, Texas lawyers should continue publicizing their lawsuits provided they understand how to avoid defaming adversaries when they do so
Today’s tire kickers are tomorrow’s clients
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost.
How bylined articles can fit into your firm’s marketing and business development efforts
Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. So why aren’t you writing more of them?
The burden is on YOU to keep the readers of your content engaged
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.