Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity.
Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won.
Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms.
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself.
Here’s why lawyers shouldn’t worry about giving away their special sauce in their thought-leadership marketing and business development content.
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it.
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing.
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts.
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