Monitoring the content your competitors publish will help you build a thought-leadership content strategy that more effectively engages your target audiences.
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Lawyers should use content to call their shots like Babe Ruth
Like Babe Ruth, lawyers can call their shot by using content to signal to clients and referral sources the kinds of legal matters they want to handle.
Why your law firm might have ZOMBIE blogs—and why you should put them out of their misery
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off.
Five reasons why the best writers outline before they write (and why you should too)
No matter how accomplished a professional you are, or how good of a writer (you think) you are, you should be outlining before you sit down to write. Here are five reasons why.
ABA Ethics Opinion 499: The ABA is cool with a lawyer becoming the next Warren Buffett
The ABA’s latest ethics opinion, Formal Opinion 499, gives the ethical green light to lawyer ownership of nonlawyer-owned law firms.
Actually, lawyers should use jargon in their thought-leadership content
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
Boost your law firm’s cross-selling efforts with thought-leadership content
Identifying and presenting to clients cross-selling opportunities in the form of thought-leadership marketing and business development content can make cross-selling a whole lot easier for lawyers and law firms.
Why B2B law firms need blogs (Hint: It’s not for lead generation)
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Six ways content can supercharge your law firm’s recruiting efforts
Content can do more for your law firm than just marketing. It can take your recruiting efforts to another level.
When marketing to referral sources, show them “how”-don’t just tell them “what”
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.