How lawyers can use email drip campaigns to engage past, present, and future clients and referral sources

Email drip campaigns allow lawyers to acquire clients, reinforce their thought leadership, provide outstanding client service, and much more through strategically crafted personalized automated emails. You have almost certainly been…

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You’re running conflicts checks on your law firm’s marketing content before publishing it, right?

When lawyers engage in content marketing and publish thought-leadership marketing content, they must ensure that content does not conflict with the work they and their colleagues do for their clients.

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Do these 3 things to ensure your thought-leadership marketing content gets consumed, no matter its length

It is a myth that people will not consume long content. But in order for them to consume YOUR long content, you need to make sure your content engages them in three particular ways.

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Go FULL TORTOISE when crafting your blog posts, bylined articles, client alerts, and other thought-leadership content

When writing blog posts, bylined articles, client alerts, and other thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.

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