Even with the ruling in Landry’s, Inc., et al., v. Animal Legal Defense Fund, Texas lawyers should continue publicizing their lawsuits provided they understand how to avoid defaming adversaries when they do so
Blog
Blog
Today’s tire kickers are tomorrow’s clients
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost.
How bylined articles can fit into your firm’s marketing and business development efforts
Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. So why aren’t you writing more of them?
The burden is on YOU to keep the readers of your content engaged
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
Your referrals are telling you a story. Are you listening?
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Ghostwriting is everywhere—if you know where to look
Lawyers and law firms should not pooh-pooh ghostwriting. It has long been used by politicians, corporate executives, U.S. presidents, authors, and hip-hop artists alike.
Lawyers use ghostwriters all the time. They just call them “colleagues.”
Lawyers are more familiar with using ghostwriters than they realize.
Here’s why the ghostwriter you hired should be collaborating closely with you
It sounds counterintuitive, but collaboration is a key ingredient in successful ghostwriting relationships.
3 Steps to Writing Case Studies That Compel Clients to Hire Your Law Firm
Law firm case studies tend to be ineffective because they tell the wrong story. Here’s how to craft a law firm case study that makes clients actually want to hire your firm.
Putting your thumb on the scale with incoming referrals
Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.