Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs.
These signs include appreciating the role content plays in your marketing and having a niche or target audience.
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process.
Email drip campaigns allow lawyers to acquire clients, reinforce their thought leadership, provide outstanding client service, and much more through strategically crafted personalized automated emails. You have almost certainly been…
It is a myth that people do not consume long content. They do—but only if it is engaging.
If you are not abiding by the “first pass rule” every time you write, start doing so this very second.
When lawyers engage in content marketing and publish thought-leadership marketing content, they must ensure that content does not conflict with the work they and their colleagues do for their clients.
When lawyers build rapport with consumers of their thought-leadership marketing content by injecting their personality into it, good things happen.
It is a myth that people will not consume long content. But in order for them to consume YOUR long content, you need to make sure your content engages them in three particular ways.