Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.
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Four ways lawyers and law firms can vet a ghostwriter before they hire one
You have decided that it’s time to hire a ghostwriter at your law firm. Now it’s time for you to vet potential ghostwriters before you hire one. Here are four ways you and your law firm should do so.
The American Bar Association addresses the ethics of responding to online reviews, forgets what year it is
The American Bar Association’s Formal Ethics Opinion 496 addresses responding to negative online reviews. Abide by its recommendations at your peril.
7 New Year’s Resolutions to Improve Your Thought-Leadership Marketing Content
Lawyers should do these seven things in 2021 to make their and their law firms’ blog posts, bylined articles, and client alerts better than ever.
Use thought-leadership marketing content to boost your law firm’s business development efforts
Learn how to strategically deploy your law firm’s blog posts, bylined articles, and client alerts to boost its business development efforts.
Four steps to writing an engaging and memorable 2021 predictions piece
For lawyers, predictions pieces are effective tools for demonstrating thought leadership. Do these four things to ensure your next predictions piece makes a lasting favorable impression on its readers.
How lawyers can use thought-leadership marketing content to engage their referral sources
Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.
Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs.
Four signs you should consider working with a ghostwriter to publish marketing content
These signs include appreciating the role content plays in your marketing and having a niche or target audience.
The ethics of lawyers using ghostwriters to write marketing content
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process.