Law Firm Editorial Service
The Law Firm
The Law Firm
Content Audit
8 questions. See exactly where your firm's content program is losing ground and get a prioritized action plan in under 3 minutes.
Under 3 minutes
Scored across 4 dimensions
Prioritized gaps not generic advice
Who is taking this audit?
Which best describes your role at the firm?
I lead or oversee marketing at the firm
I drive business development and client growth
I am part of firm leadership or management
Other
Dimension 1 of 4 · Focus on: Publishing Consistency
Question 1 of 7
How often do your attorneys publish thought leadership?
Rarely or never
Publishing happens ad hoc, if at all
A few times a year
Occasional articles, no consistent cadence
Monthly
Some attorneys publish regularly, others don't
Bi-weekly or more
Multiple attorneys publishing on a predictable schedule
Weekly or multiple times per week
Systematic, firm-wide publishing program in place
Dimension 1 of 4 · Focus on: Publishing Consistency
Question 2 of 7
What share of your attorneys publish thought leadership at all?
Less than 10%
Only a handful of attorneys are visible at all
10–30%
A small group drives most of the firm's content
30–60%
A meaningful portion of the firm is publishing
More than 60%
The majority of attorneys have a visible voice
Dimension 2 of 4 · Focus on: Content Amplification
Question 3 of 7
What typically happens after an attorney publishes a piece?
Nothing it lives wherever it was posted
No firm-level distribution or promotion
The attorney shares it on their own channels
Distribution depends entirely on the individual
The firm reposts or highlights it occasionally
Some amplification, but inconsistent
There is a systematic process to amplify every piece
Email, LinkedIn, newsletters, client alerts coordinated
Dimension 2 of 4 · Focus on: Content Amplification
Question 4 of 7
Do attorneys at your firm actively build their own audience on LinkedIn?
No most attorneys are not active on LinkedIn
Profiles exist but content is minimal or absent
A few are, but it's not firm-wide
Individual initiative, not a firm strategy
We encourage it and some attorneys do it well
Guidance exists but adoption is uneven
Yes LinkedIn is a core part of our content strategy
Attorneys are posting consistently and building followings
Dimension 3 of 4 · Focus on: Practice Area Coverage
Question 5 of 7
Which practice areas have a visible, consistent voice through content?
None content is not organized by practice
No practice area has a recognizable content presence
One or two practices
A small number of practices have active publishers
Several practices, but not all
Coverage is meaningful but uneven across the firm
Most or all major practices
The firm presents a consistent voice across its key areas
Dimension 4 of 4 · Focus on: Competitive Positioning
Question 6 of 7
How does your firm's content compare to your closest competitors?
They are clearly ahead
Competing firms are more visible and more active
Roughly equal no one has a clear edge
The competitive content landscape is flat
We are slightly ahead in some areas
Some practices outpublish competitors; others don't
We are clearly the content leader in our market
Clients and referral sources associate us with thought leadership
Dimension 4 of 4 · Focus on: Competitive Positioning
Question 7 of 7
Is there a system behind content production at your firm?
No it happens when someone finds the time
Content is entirely reactive and unstructured
We have guidelines but no real process
Some structure exists but execution is inconsistent
We have a process for some attorneys or practices
A partial system exists but is not firm-wide
Yes we have a structured, repeatable content system
Workflows, calendars, accountability the full stack
Almost There
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Your Content Audit Results
Your Firm's Content Score
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Score by Dimension
Your 3 Priority Gaps
Wayne Pollock spent 10 years as a senior associate at an Am Law 50 firm before building LFES. In 30 minutes, he can walk you through exactly what these gaps mean for your firm's competitive position and what to do first.
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