Law Firm Content Audit Law Firm Editorial Service
Law Firm Editorial Service

The Law Firm
Content Audit

Take less than three minutes to answer a few questions. Learn exactly where your law firm's content program is losing ground to your competitors. Receive a prioritized action plan for a thought leadership program that moves the marketing and business development needle.

Under 3 minutes
Scored content program across 4 dimensions
Prioritized gaps not generic advice
Who is taking this audit?

Which best describes your role at the firm?

I lead or oversee marketing at the firm
I am part of my firm's marketing and business team (or I am the team!)
I am part of firm leadership or management
I am an attorney at the firm
Other
Dimension 1 of 4  ·  Focus on: Publishing Consistency Question 1 of 7

How often do your attorneys publish thought leadership?

Rarely or never
Publishing happens ad hoc, if at all
A few times a year
Occasional articles, no consistent cadence
Monthly
Some attorneys publish regularly, others don't
Bi-weekly or more
Multiple attorneys publishing on a predictable schedule
Weekly or multiple times per week
Systematic, firm-wide publishing program in place
Dimension 1 of 4  ·  Focus on: Publishing Consistency Question 2 of 7

What share of your attorneys publish thought leadership at all?

Less than 10%
Only a handful of attorneys are visible
10–30%
A small group drives most of the firm's content
30–60%
A meaningful portion of the firm is publishing
More than 60%
The majority of attorneys have a visible voice
Dimension 2 of 4  ·  Focus on: Content Amplification Question 3 of 7

What typically happens after an attorney publishes a piece of content?

Nothing—it lives where it was posted
No firm-level distribution or promotion
The attorney shares it on their own channels
Distribution depends entirely on the individual
The firm occasionally will share it through its channels
Some amplification, but inconsistent
There is a systematic process to amplify every piece
There is a coordinated effort to share the piece via social media, email, etc.
Dimension 2 of 4  ·  Focus on: Content Amplification Question 4 of 7

Do attorneys at your firm actively build their own audience on LinkedIn?

No, most attorneys are not active on LinkedIn
Profiles exist but content is minimal or absent
A few are, but it's not firm-wide
Individual initiative, not a firm strategy
We encourage it and some attorneys do it well
Guidance exists but adoption is uneven
Yes, LinkedIn is a core part of our content strategy
Attorneys are posting consistently and building followings
Dimension 3 of 4  ·  Focus on: Practice Area Coverage Question 5 of 7

Which practice/industry groups have a visible, consistent voice through content?

None
No practice/industry group produces enough content to create a visible, consistent voice
One or two practices
A few practice/industry groups publish enough content to create a visible, consistent voice
Several practices, but not all
There are some practice/industry groups with visible, consistent voices, but not all
Most or all major practices
Each practice/industry group has a visible, consistent voice
Dimension 4 of 4  ·  Focus on: Competitive Positioning Question 6 of 7

How does your firm's content compare to your closest competitors' content?

They are clearly ahead
Competing firms are more visible and more active
Roughly equal; no one has a clear edge
The competitive content landscape is flat
We are slightly ahead in some areas
Some practices outpublish competitors; others don't
We are clearly the content leader in our market
Clients, referral sources, and our other target audiences generally view us as the leader among our peers and competitors in producing thought leadership
Dimension 4 of 4  ·  Focus on: Competitive Positioning Question 7 of 7

Is there a system behind content production at your firm?

No, it happens when someone finds the time
Content is entirely reactive and unstructured
We have guidelines but no real process
Some structure exists but execution is inconsistent
We have a process for some attorneys or practices
A partial system exists but is not firm-wide
Yes, we have a structured, repeatable content system
Our system includes workflows, calendars, and accountability—the full stack
Almost There

Where should we send your results?

Your audit is ready. Enter your details to see your score, dimension breakdown, and top 3 gaps.

Your Content Audit Results

Your Firm's Content Score

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Score by Dimension
Your 3 Priority Gaps

Wayne Pollock spent 10 years as a senior associate at an Am Law 50 firm before building LFES. In 30 minutes, he can walk you through exactly what these gaps mean for your firm's competitive position and what to do first.

Book Your Free 30-Min Call →
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Your results are ready.

Wayne will follow up personally. In the meantime, book a free 30-minute call to walk through your gaps together.

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