Having been founded by a former Big Law lawyer, we know the high standards that Big Law and boutique law firms demand from their lawyers when it comes to work product—billable or not. This is particularly true with written work product. Our process ensures the writing we produce consistently meets or exceeds our clients’ high standards.
We speak with the person we’ll be writing for about the topic they want us to cover, the angle they want us to take, and the points they want us to make.
We write the assigned piece based on Step 1.
After writing the piece, we put it through at least two rounds of edits that focus on substance, style, and grammar.
We submit the draft piece to the person we’re writing for.
They review the piece and provide any comments.
We make any revisions as necessary and resubmit the article for approval.
After the individual approves the piece, it is routed to their colleagues for formatting, graphic design, or any other forms of polish.
The piece is published. When possible, it is repurposed by a client’s colleagues to reach as many members of their target audience as possible.