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After our client tells us they want to collaborate on a piece of thought leadership content, we reach out to the author to schedule a conversation about the topic they want to cover.
We meet with the author to discuss the substance of the topic they want to cover.
During our 30-minute (or so) conversation, we serve as “ghost thinkers,” not just ghostwriters. We coach the author on the angle(s) they take regarding a topic to ensure the content will be as relevant, valuable, and compelling to its target audiences as possible.
Once we’ve spoken with the author, but before we begin writing, we conduct any research necessary to write about their topic accurately and cogently.
This includes reviewing the court decisions, legislation, or administrative agency actions at the center of their topic, or confirming the author’s assertions about events, statistics, and other facts are correct.
We ghostwrite the article, blog post, client alert, or other piece of content.
We edit the piece of content to ensure its substance closely tracks the substance of the conversation we had with the author in Step 2.
We edit the content to ensure it flows well, is enjoyable to read, and is compelling.
We edit the content to ensure there are no spelling, grammar, or punctuation errors.
We double check all citations to outside sources and all assertions of fact.
We repeat Steps 5 through 8 two more times.
We send a draft of the content to the author so they can review and approve it.
We make any edits requested by the author, or review their proposed edits.
(The vast majority of the time, the edits are line edits that add nuance that did not come out during our initial conversation.)
We seek final approval from the author.
We submit the approved content to a third-party publication, such as a legal industry publication or a publication serving the industry the author’s clients are in.
We work with the publication and the author to ensure that any edits proposed by the former are approved by the latter, and vice versa.
We work with the publication to ensure it has everything it needs to publish the content, such as a headshot of the author.
Once the content is published in a third-party publication, we notify the author and work with them and their colleagues to repurpose the content to maximize its impact and reach.
Law Firm Editorial Service
1650 Market Street
Suite 3600
Philadelphia, PA 19103
Based in Philadelphia, serving clients around the world.
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