Plaintiffs’ firms often make this one mistake when talking to referral sources
October 20, 2023
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
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Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
Thought leadership should be a key piece of your law firm’s efforts to retain clients and referral sources.
Lawyers with niche legal practices not well-understood by other lawyers need to convey what they do in a way that makes it easy for those other lawyers to send them referrals.
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.
Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.
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