Conference recaps are marketing AND client service tools. Here’s how to craft recaps that your past, current, and future clients actually want to read (and share with others)
Silence in the thought leadership realm has its costs, but producing empty-calorie thought leadership—undifferentiated content containing no concrete guidance or takeaways—is not the answer.
It’s hard to weave storytelling into many kinds of legal thought leadership content—but not this one.
Attorneys and their law firms should strive to become THE destinations for thought leadership in the eyes of their clients and referral sources—not merely sources of it.
Few attorneys know how to create effective videos. Here are four lessons they can learn about doing so from videos regularly created by—of all people—plumbers and cafe owners.
There’s thought leadership gold in your law firm’s awards submissions. Go find it.
Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. So why aren’t you writing more of them?
Law firm case studies tend to be ineffective because they tell the wrong story. Here’s how to craft a law firm case study that makes clients actually want to hire your firm.
Lawyers should do these seven things in 2021 to make their and their law firms’ blog posts, bylined articles, and client alerts better than ever.