Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t.
AI-assisted thought leadership has a lot in common with boxed brownie mix. The same rules apply for turning both into something that stands out from the crowd and makes you look good.
It’s hard to weave storytelling into many kinds of thought leadership content—but not this one.
Attorneys and their law firms should strive to become THE destinations for thought leadership in the eyes of their clients and referral sources—not merely sources of it.
There are only two New Year’s resolutions you need to worry about if you want to be seen as a thought leader in the New Year.
There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new audience offers.
If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.
Industry newsletters build authority and open doors like no other thought leadership tool can.
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.