How NOT to write a “Year in Review” thought leadership article
December 12, 2025
If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.
If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such developments.
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience.
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.