Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms.
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself.
Here’s why lawyers shouldn’t worry about giving away their special sauce in their thought-leadership marketing and business development content.
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it.
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing.
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts.
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.