There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it.
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business issues.
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems.
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers.
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