“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.

You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.

Mine your law firm’s awards submissions for thought leadership topic gold.

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.

There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.