Attorneys and other professional services providers who don’t put in the work to maintain their authority through ongoing thought leadership risk losing it.
A succession plan that doesn’t address thought leadership could dampen a successor’s marketplace visibility and hinder their ability to maintain and grow their predecessor’s practice.
When crafting “Why I”/”Why We” thought leadership articles, build credibility by discussing the price that you and/or your organization paid, anticipating objections, and setting scenes.
Speed kills . . . your ability to provide actionable insights and impress your target audience when discussing recent legal developments.
Ask these questions about potential thought leadership topics and angles to avoid producing content that blends into the background and doesn’t differentiate you from the pack.
There are three thought leadership gaps keeping attorneys invisible in the marketplace. Understanding what they are and how to close them is a key step in your thought leadership journey.
Silence in the thought leadership realm has its costs, but producing empty-calorie thought leadership—undifferentiated content containing no concrete guidance or takeaways—is not the answer.
It’s hard to weave storytelling into many kinds of legal thought leadership content—but not this one.
Just because attorneys have traditionally written their own thought leadership doesn’t mean they should have — or that they were qualified to do so. They shouldn’t — and most of them aren’t.