Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
With the inevitable influx of new AI-generated content in the legal industry, an author’s credibility will dictate their content’s authoritativeness.
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you.
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that makes it nonperishable.
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