Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability.
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in how you look and sound.
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Law Firm Editorial Service
1650 Market Street
Suite 3600
Philadelphia, PA 19103
Based in Philadelphia, serving clients around the world.
Interested in having insights on legal thought-leadership marketing and business development content delivered to your inbox? Subscribe today and receive a free copy of our Attorney Thought-Leadership Scorecard.
No spam. Ever. We promise. You can unsubscribe at any time.