You’re probably overlooking what makes timely thought leadership so magical
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in how you look and sound.
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
With the inevitable influx of new AI-generated content in the legal industry, an author’s credibility will dictate their content’s authoritativeness.
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
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