Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity.
Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms.
Here’s why lawyers shouldn’t worry about giving away their special sauce in their thought-leadership marketing and business development content.
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it.
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing.
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts.
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Law Firm Editorial Service
1650 Market Street
Suite 3600
Philadelphia, PA 19103
Born in Philadelphia, serving clients across the United States.
Interested in having insights on legal thought-leadership marketing and business development content delivered to your inbox? Subscribe today and receive a free copy of our Attorney Thought-Leadership Scorecard.
No spam. Ever. We promise. You can unsubscribe at any time.