Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming.

Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success.

Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including

Problems abound when clients ask their thought leadership ghostwriters to cross this line.

Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away.

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles.

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience—if you avoid making these four mistakes when you create it.

Society benefits when knowledgeable people produce thought leadership. Get off the sidelines, get in the game, and start producing thought leadership.

If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite.