Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts.
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
Law firm case studies tend to be ineffective because they tell the wrong story. Here’s how to craft a law firm case study that makes clients actually want to hire your firm.
Lawyers should do these seven things in 2021 to make their and their law firms’ blog posts, bylined articles, and client alerts better than ever.
Learn how to strategically deploy your law firm’s blog posts, bylined articles, and client alerts to boost its business development efforts.