Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you.
Calibrate these five aspects of your thought-leadership marketing and business development content to avoid a one-sided relationship with your target audience.
Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won.
Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts.
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost.
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
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