Thought leadership should be a key piece of your law firm’s efforts to retain clients and referral sources.
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can.
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right choice for them.
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Lawyers can unlock career and business development opportunities through thought leadership efforts targeting their superiors and colleagues.
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
With would-be clients’ decisions about which lawyer to hire more than 80% complete before they first reach out to a lawyer, content is the key way lawyers can toss their hats in the new business ring.
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
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