Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Lawyers can unlock career and business development opportunities through thought leadership efforts targeting their superiors and colleagues.
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
With would-be clients’ decisions about which lawyer to hire more than 80% complete before they first reach out to a lawyer, content is the key way lawyers can toss their hats in the new business ring.
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
Like Babe Ruth, lawyers can call their shot by using content to signal to clients and referral sources the kinds of legal matters they want to handle.
Bylined articles give lawyers a platform to demonstrate their knowledge to their target audiences. So why aren’t you writing more of them?
Lawyers and law firms should not pooh-pooh ghostwriting. It has long been used by politicians, corporate executives, U.S. presidents, authors, and hip-hop artists alike.
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