Every attorney needs to hear — and absorb — this quote from an advertising legend
November 14, 2025
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you.
Your thought leadership content is more than text, video, or audio. It is your 24/7/365 ambassador, advocate, and salesperson.
Consistent thought leadership content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients.
Thought leadership should be a key piece of your law firm’s efforts to retain clients and referral sources.
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can.
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right choice for them.
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.