Stop writing case studies. Start writing these instead.
September 20, 2024
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience.
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it.