Your clients’ (and referral sources’) industry jargon is their love language
April 5, 2024
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business issues.
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems.
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
At industry conferences, look past the main stage for sources of thought leadership inspiration.
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers.
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
Law Firm Editorial Service
1650 Market Street
Suite 3600
Philadelphia, PA 19103
Based in Philadelphia, serving clients around the world.
Interested in having insights on legal thought-leadership marketing and business development content delivered to your inbox? Subscribe today and receive a free copy of our Attorney Thought-Leadership Scorecard.
No spam. Ever. We promise. You can unsubscribe at any time.