
How NOT to write a “Year in Review” thought leadership article
If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.

If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.

Industry newsletters build authority and open doors like no other thought leadership tool can.

If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.

People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do so?

Your quest to show up in AI search results is making your content less desirable to the humans consuming it.

Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming.

With so much content out there today, consistently curating content for your target audiences can build your authority and credibility in their eyes, while also making you seem like a hero for saving them time and effort.

Few attorneys know how to create effective videos. Here are four lessons they can learn about doing so from videos regularly created by—of all people—plumbers and cafe owners.

Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game.