Today, even with the changing content marketing and thought leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program.
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it.
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it.
Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent.
Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Problems abound when clients ask their thought leadership ghostwriters to cross this line.
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such developments.