Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off.
No matter how accomplished a professional you are, or how good of a writer (you think) you are, you should be outlining before you sit down to write. Here are five reasons why.
The ABA’s latest ethics opinion, Formal Opinion 499, gives the ethical green light to lawyer ownership of nonlawyer-owned law firms.
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
Identifying and presenting to clients cross-selling opportunities in the form of thought-leadership marketing and business development content can make cross-selling a whole lot easier for lawyers and law firms.
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Content can do more for your law firm than just marketing. It can take your recruiting efforts to another level.
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.
The New Jersey Supreme Court reminds New Jersey lawyers they need to think twice before advertising their selection as a “Super Lawyer,” a “Best Lawyer,” or another superlative-laden designation.
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