The Trojan Horse Effect of “business of law” thought leadership
April 18, 2025
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.
“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield.
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to being on the record about such developments.
You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away.
Mine your law firm’s awards submissions for thought leadership topic gold.
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles.
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership in 2025 and beyond.
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