A succession plan that doesn’t address thought leadership could dampen a successor’s marketplace visibility and hinder their ability to maintain and grow their predecessor’s practice.
Conference recaps are marketing AND client service tools. Here’s how to craft recaps that your past, current, and future clients actually want to read (and share with others)
Pair the substance of your thought leadership with the right format to maximize its reach and resonance.
When crafting “Why I”/”Why We” thought leadership articles, build credibility by discussing the price that you and/or your organization paid, anticipating objections, and setting scenes.
Speed kills . . . your ability to provide actionable insights and impress your target audience when discussing recent legal developments.
Ask these questions about potential thought leadership topics and angles to avoid producing content that blends into the background and doesn’t differentiate you from the pack.
Don’t overlook the power of packaging your thought leadership in ways that are novel, creative, and memorable.
There are three thought leadership gaps keeping attorneys invisible in the marketplace. Understanding what they are and how to close them is a key step in your thought leadership journey.
Don’t just prompt AI to “edit” a thought leadership article. Prompt it so that it becomes an intellectual sparring partner that challenges your article’s premise and analysis.