Attorneys and their law firms should strive to become THE destinations for thought leadership in the eyes of their clients and referral sources—not merely sources of it.
There are only two New Year’s resolutions you need to worry about if you want to be seen as a thought leader in the New Year.
There’s a new audience reading the thought leadership produced by attorneys and legal industry executives. The sooner they realize that and plan accordingly, the sooner they can take advantage of the opportunities this new audience offers.
If you want to write a Year in Review thought leadership article that builds your authority, avoid doing these five things.
Industry newsletters build authority and open doors like no other thought leadership tool can.
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.
People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do so?
Your quest to show up in AI search results is making your content less desirable to the humans consuming it.
Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming.