Every attorney needs to hear — and absorb — this quote from an advertising legend
November 14, 2025
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.
If attorneys don’t figure out how to successfully market themselves, they’ll be looking, metaphorically, at many empty pews.
People respond to incentives. If you want your people to produce thought leadership, maybe you should incentivize them to do so?
Your quest to show up in AI search results is making your content less desirable to the humans consuming it.
Some attorneys might be embarrassed by why they can’t or won’t produce thought leadership. It’s up to their marketing and business development colleagues to help them build their authority despite this shortcoming.
Few attorneys know how to create effective videos. Here are four lessons they can learn about doing so from videos regularly created by—of all people—plumbers and cafe owners.
With so much content out there today, consistently curating content for your target audiences can build your authority and credibility in their eyes, while also making you seem like a hero for saving them time and effort.
Monitoring and analyzing what people with big followings post on LinkedIn can elevate your LinkedIn game.
Thought leadership is an infinite game. The sooner you understand that and adopt the right mindset to play it, the sooner you’ll position yourself for success.
Even though social media algorithms today may expand the reach of your content to non-followers, don’t forget how important social media followers are to your content marketing efforts.