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Thought Leadership
Output Assessment

Discover if you're producing enough content to match your expertise and career goals. Get your personalized score and action plan in under 3 minutes.

Question 1 of 10
Question 1 of 10
How many thought leadership articles (blog posts, bylined articles, client alerts) did you publish in the last 12 months?
0 articles
1-3 articles
4-7 articles
8-12 articles
13+ articles
Question 2 of 10
How many practice areas do you have and/or industries that you serve?
1-2 areas and/or industries
3-4 areas and/or industries
5-6 areas and/or industries
7-8 areas and/or industries
9+ areas and/or industries
Question 3 of 10
In the last 12 months, how often were you invited to speak at conferences or contribute guest articles?
Never
1-2 times
3-5 times
6-10 times
11+ times
Question 4 of 10
How much time do you currently dedicate to thought leadership activities each month?
Less than 1 hour
1-3 hours
4-7 hours
8-12 hours
13+ hours
Question 5 of 10
What is your primary professional visibility goal?
Maintain current reputation in my local market
Grow visibility in my city/region
Become known nationally in my practice area
Become a recognized thought leader internationally
Question 6 of 10
How often do journalists, reporters, or media outlets contact you for commentary?
Never
Once or twice a year
Quarterly (3-4 times/year)
Monthly or more
Weekly or more
Question 7 of 10
When was your most recent thought leadership piece published?
More than 6 months ago
3-6 months ago
1-3 months ago
Within the last month
Within the last 2 weeks
Question 8 of 10
How many of your practice areas and/or industries served have you written about in the past year?
None
Only 1 area and/or industry
2-3 areas and/or industries
4-5 areas and/or industries
Most or all of my areas and/or industries
Question 9 of 10
How would you describe your thought leadership publishing pattern?
I publish only when required or asked
I publish sporadically when I have time
I try to publish quarterly but miss deadlines
I publish consistently (monthly or bi-monthly)
I have a regular publishing schedule and stick to it
Question 10 of 10
What is your biggest challenge with thought leadership content?
I don't know where to start
Finding time to write
Coming up with topics
Making content engaging
Getting it published/distributed

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Thought Leadership Maturity Score
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