Corporate law firms need to get serious about their metaverse content marketing plans or risk falling behind their competitors.
Category: Thought leadership
Associates and junior partners often overlook this key benefit of lawyers’ thought leadership marketing efforts
Lawyers can unlock career and business development opportunities through thought leadership efforts targeting their superiors and colleagues.
Your first piece of content probably won’t be good—but that’s OK!
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Here’s why your law firm’s executives need a platform for thought leadership
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
Behold the power of the Cumulative Effect of Content
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
Content is how B2B lawyers get in the “build your book of business” game
With would-be clients’ decisions about which lawyer to hire more than 80% complete before they first reach out to a lawyer, content is the key way lawyers can toss their hats in the new business ring.
Do this to make your thought-leadership content fun while remaining informative
87% of buyers of B2B services say your thought-leadership content can be fun and informative at the same time. Here’s how to make it so.
Tap these two never-ending sources of topics for legal thought-leadership marketing and business development content
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content.
Actually, lawyers should use jargon in their thought-leadership content
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
Boost your law firm’s cross-selling efforts with thought-leadership content
Identifying and presenting to clients cross-selling opportunities in the form of thought-leadership marketing and business development content can make cross-selling a whole lot easier for lawyers and law firms.