Lawyers should do these seven things in 2021 to make their and their law firms’ blog posts, bylined articles, and client alerts better than ever.
Category: Thought leadership
Use thought-leadership marketing content to boost your law firm’s business development efforts
Learn how to strategically deploy your law firm’s blog posts, bylined articles, and client alerts to boost its business development efforts.
Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs.
Four signs you should consider working with a ghostwriter to publish marketing content
These signs include appreciating the role content plays in your marketing and having a niche or target audience.
The ethics of lawyers using ghostwriters to write marketing content
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process.
How lawyers can use email drip campaigns to engage past, present, and future clients and referral sources
Email drip campaigns allow lawyers to acquire clients, reinforce their thought leadership, provide outstanding client service, and much more through strategically crafted personalized automated emails.
Scarlett O’Hara, Michael Corleone, the Titanic, and Your Firm’s Marketing
It is a myth that people do not consume long content. They do—but only if it is engaging.
Use this stupidly obvious test to instantly make your marketing content more engaging
If you are not abiding by the “first pass rule” every time you write, start doing so this very second.
You’re running conflicts checks on your law firm’s marketing content before publishing it, right?
When lawyers engage in content marketing and publish thought-leadership marketing content, they must ensure that content does not conflict with the work they and their colleagues do for their clients.
Few lawyers inject personality into their thought-leadership marketing content. That’s why you should.
When lawyers build rapport with consumers of their thought-leadership marketing content by injecting their personality into it, good things happen.