Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Category: Style
Your first piece of content probably won’t be good—but that’s OK!
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Five reasons why the best writers outline before they write (and why you should too)
No matter how accomplished a professional you are, or how good of a writer (you think) you are, you should be outlining before you sit down to write. Here are five reasons why.
Few lawyers inject personality into their thought-leadership marketing content. That’s why you should.
When lawyers build rapport with consumers of their thought-leadership marketing content by injecting their personality into it, good things happen.
The #1 mistake attorneys make when crafting headlines for their thought-leadership marketing content
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve.
The 6 Habits of Highly Effective Law Firm Thought-Leadership Content
Your law firm’s blog posts, bylined articles, and client alerts will connect better with their audiences if they always do these six things.
Go FULL TORTOISE when crafting your blog posts, bylined articles, client alerts, and other thought-leadership content
When writing blog posts, bylined articles, client alerts, and other thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
You’re wasting everyone’s time when your thought-leadership content buries the lede
If you want to build an audience for your thought leadership content, get to the point quickly in that content-or risk losing your credibility.