Lawyers with niche legal practices not well-understood by other lawyers need to convey what they do in a way that makes it easy for those other lawyers to send them referrals.
Stand out from other lawyers by showing your referral sources, through the work you do for clients, why they should continue sending you clients.
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.
Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.