Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
With would-be clients’ decisions about which lawyer to hire more than 80% complete before they first reach out to a lawyer, content is the key way lawyers can toss their hats in the new business ring.
Monitoring the content your competitors publish will help you build a thought-leadership content strategy that more effectively engages your target audiences.
Like Babe Ruth, lawyers can call their shot by using content to signal to clients and referral sources the kinds of legal matters they want to handle.
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Content can do more for your law firm than just marketing. It can take your recruiting efforts to another level.
Nurturing prospective clients with educational content while they are on their self-timed journey to finding a lawyer is the best way for you and your firm to establish yourselves in their eyes as THE lawyer and law firm to hire when the time is right.
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
For lawyers, predictions pieces are effective tools for demonstrating thought leadership. Do these four things to ensure your next predictions piece makes a lasting favorable impression on its readers.