Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off.
No matter how accomplished a professional you are, or how good of a writer (you think) you are, you should be outlining before you sit down to write. Here are five reasons why.
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed.
For lawyers, predictions pieces are effective tools for demonstrating thought leadership. Do these four things to ensure your next predictions piece makes a lasting favorable impression on its readers.
It is a myth that people do not consume long content. They do—but only if it is engaging.
If you are not abiding by the “first pass rule” every time you write, start doing so this very second.
It is a myth that people will not consume long content. But in order for them to consume YOUR long content, you need to make sure your content engages them in three particular ways.
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve.