Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.
Category: Blog
Four ways lawyers and law firms can vet a ghostwriter before they hire one
You have decided that it’s time to hire a ghostwriter at your law firm. Now it’s time for you to vet potential ghostwriters before you hire one. Here are four ways you and your law firm should do so.
Four steps to writing an engaging and memorable 2021 predictions piece
For lawyers, predictions pieces are effective tools for demonstrating thought leadership. Do these four things to ensure your next predictions piece makes a lasting favorable impression on its readers.
How lawyers can use thought-leadership marketing content to engage their referral sources
Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.