Lawyers and law firms need not wait for incoming referrals to show up. They can proactively pursue them through strategic referral marketing efforts.
You have decided that it’s time to hire a ghostwriter at your law firm. Now it’s time for you to vet potential ghostwriters before you hire one. Here are four ways you and your law firm should do so.
For lawyers, predictions pieces are effective tools for demonstrating thought leadership. Do these four things to ensure your next predictions piece makes a lasting favorable impression on its readers.
Lawyers and their law firms can boost their referral marketing efforts — and their business — by crafting thought-leadership marketing content aimed squarely at referral sources.